What is Positive Reinforcement Dog Training?
True +R Dog Training focuses on rewarding desirable behaviors and avoids the use of fear or force to achieve cooperation with our dogs.
Punishment is something that reduces the likelihood of a behavior being repeated, while reinforcement is something that increases the likelihood of a behavior being repeated.
Positive means something is added to the scenario while negative means something is taken away from the scenario, whether these "somethings" are desirable (treat or toy) or undesirable (leash tug or verbal correction).
Unwanted behaviors are mistakenly positively reinforced all the time.
When a dog excitedly jumps onto their person and receives attention, they learn that they should jump more.
When a dog barks for attention and their people attempt to quiet them, they learn that barking gets their people to engage with them.

Just like people
Dogs work for rewards. While we work for a paycheck, our pup’s most convincing currencies are food, praise and play.
Focus on what you want your dog to do, not on what you don’t want them to do.
The trick is to ensure that when your pup performs a "good" behavior, it causes something desirable to happen.
If we aren't being intentional and consistent about controlling which of our pups' behaviors cause desirable things to happen, communication can break down and it becomes a slippery slope towards dogs training their people instead of vice versa!